Freddy Blog



You heard that right! We have a new rave-worthy store for you to shop till you drop in-store, located right outside of Melbourne’s CBD in Cremorne, and we can't wait for you all to come in and experience the one-of-a-kind service we offer!


Let’s take a read down memory lane -
Our first appearance in Melbourne was a pop-up in Melbourne Central which opened up in August, 2015 and ran for 6 weeks, and shortly after we opened another pop-up store from 2016-2019. We then moved to a flagship store in Chadstone Shopping Center and that was open from 2017-2022. It’s been such an incredible journey and we are so pleased to announce that we are now located in Cremorne on 100 Green St, Cremorne, VIC, 3121.

The design of our store was intentionally curated to build an intimate environment & an aesthetic display of our products making it perfect for our customers to truly receive the most delightful service from our expert staff. Need water? We got you. Need a coffee? We got you. Need a pic or the gram? We got you. Need to find the perfect pair of jeans? WE GOT YOU.

At our store you’ll find our high quality products ranging from our WR.UP Denim, WR.UP SNUG Jeans, WR.UP Pants, Faux Leather, Curvy, N.O.W Pants/Denim, DIWO PRO, Flares, High Waisted, Activewear and MORE!

Our Freddy Store ensures that customers have access to view all of our amazing products, and truly get up-close and personal with the way our products look on and how they feel! It’s so important to us that we can provide a service like this to everyone because once you go Freddy, you better get ready.. You’re in for a life changing experience with jeans. Don’t believe us? Come on in and see for yourself ;-)



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